Schema Stacking on a Local Service Page
A 4-location plumber overtook national directories with disciplined LocalBusiness + Service + FAQ + Review stacking.
The plays
- 01
LocalBusiness with full NAP
Identical name, address, phone across schema, GBP, and 60+ citations.
- 02
Per-service Service schema
One Service entity per offering, each areaServed-scoped to a ZIP cluster.
- 03
FAQPage on every service page
Real questions pulled from Google's 'People Also Ask'.
- 04
AggregateRating from owned-domain reviews
Reviews collected on the site (not just GBP) feed JSON-LD.
Plays referenced
Run it yourself
- ✓Get NAP truly consistent before touching schema.
- ✓One Service entity per service. Don't lump.
- ✓FAQPage only with real, on-page Q&A — no hidden text.
- ✓Validate every page in Rich Results Test, monthly.
Recognize it on you
- →View source: schema is dense but valid.
- →FAQ questions match PAA verbatim.
- →Citation profile is boring and consistent (a good sign).
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