Encyclopedia
The plays
Every SEO move worth a name — what it is, when it works, when Google catches it, and whether you should run it.
Programmatic SEO
Generate hundreds-to-millions of pages from a single template fed by structured data.
Read →Parasite SEO
Rank on someone else's domain — Reddit, Medium, LinkedIn, Forbes — instead of building your own authority.
Read →GEO / AEO (Generative & Answer Engine Optimization)
Engineer content to be cited by ChatGPT, Perplexity, Google AI Overviews, and Claude.
Read →Entity SEO
Build a clear, structured identity for your brand, people, and products in Google's knowledge graph.
Read →EEAT (Experience, Expertise, Authoritativeness, Trust)
Make expertise and trust verifiable, not just claimed.
Read →Internal Linking Architecture
Use internal links to tell Google what's important and how concepts relate.
Read →Schema Stacking
Layer multiple complementary schema types on one page for richer SERP treatment.
Read →Local SEO
Win the map pack and ZIP-level organic results through NAP consistency, GBP, and locally-relevant content.
Read →Link Laundering / Expired Domain Acquisition
Acquire an aged domain with backlinks and inherit its authority via 301s.
Read →