Local SEO
Win the map pack and ZIP-level organic results through NAP consistency, GBP, and locally-relevant content.
Name-Address-Phone identical across the site, Google Business Profile, and 60+ citations. Reviews. Locally-scoped content (not just '{service} in {city}' thin pages — actual local context). Hyper-specific service-area pages where it makes sense.
Seen in the wild
Related plays
- Entity SEO — Build a clear, structured identity for your brand, people, and products in Google's knowledge graph.
- EEAT (Experience, Expertise, Authoritativeness, Trust) — Make expertise and trust verifiable, not just claimed.
- Internal Linking Architecture — Use internal links to tell Google what's important and how concepts relate.