The EEAT Author Page That Actually Moves Rankings
A YMYL publisher rebuilt every author page around verifiable expertise — and watched core update volatility flatten.
The plays
- 01
Real credentials, prominently displayed
MD, RD, PhD — with license numbers where applicable.
- 02
sameAs the whole expert footprint
ORCID, PubMed, LinkedIn, university bio, conference talks.
- 03
Reviewed-by signal
Every article shows reviewer + last-reviewed date in HTML and schema.
- 04
Conflict-of-interest statement
On the author page, not buried in privacy policy.
Plays referenced
Run it yourself
- ✓Audit every author for verifiable third-party presence.
- ✓Add Person schema with sameAs arrays — at least 4 entries.
- ✓Add reviewer + last-reviewed visibly on every YMYL page.
- ✓Drop ghostwritten 'Editorial Team' bylines on health/finance content.
Recognize it on you
- →Author page links out to peer-reviewed work and real institutions.
- →Last-reviewed date is visible above the fold on every article.
- →Reviewer is a different named expert than the author.
More white hat teardowns
What Google’s 2026 Deep Dive Agenda Says About Technical SEO
0.8Google’s published Barcelona agenda puts crawling, rendering, canonicalization, internationalization, and AI search features in one three-day sequence. Here is the practical checklist that follows from the source.
Schema Stacking on a Local Service Page
2.0A 4-location plumber overtook national directories with disciplined LocalBusiness + Service + FAQ + Review stacking.
The SaaS Glossary Play
1.8How a category-creator SaaS owns the definitional queries — and converts at 4× their blog average.