Schema Stacking
Layer multiple complementary schema types on one page for richer SERP treatment.
A service page can validly carry LocalBusiness + Service + FAQPage + AggregateRating + BreadcrumbList. Each unlocks different SERP features. The cardinal sin is marking up content that isn't actually on the page — that's a manual action waiting to happen.
Seen in the wild
Related plays
- Entity SEO — Build a clear, structured identity for your brand, people, and products in Google's knowledge graph.
- EEAT (Experience, Expertise, Authoritativeness, Trust) — Make expertise and trust verifiable, not just claimed.
- Internal Linking Architecture — Use internal links to tell Google what's important and how concepts relate.