The archive
All teardowns
8 forensic breakdowns of pages that rank — what they do, why it works, and whether Google's still letting them get away with it.
The Programmatic SEO Land Grab
How a directory site spun 40,000 pages from a single template and captured every long-tail comparison query in 90 days.
The AI Overview Hijack
How a niche B2B brand engineered its content to be cited by Google AI Overviews, Perplexity, and ChatGPT — and tripled inbound demos.
Reddit Parasite SEO in 2026
Riding the UGC tide to page one — how affiliates plant subtle product pitches inside high-ranking Reddit threads.
The EEAT Author Page That Actually Moves Rankings
A YMYL publisher rebuilt every author page around verifiable expertise — and watched core update volatility flatten.
Schema Stacking on a Local Service Page
A 4-location plumber overtook national directories with disciplined LocalBusiness + Service + FAQ + Review stacking.
The SaaS Glossary Play
How a category-creator SaaS owns the definitional queries — and converts at 4× their blog average.
The Expired Domain 301 Trick
A supplement brand acquired a defunct health blog with 15 years of backlinks and 301'd it into their money pages. Then Google noticed.
The 'Best X for Y' Affiliate Funnel
The listicle anatomy that quietly mints $40k/month — and the seven tells that say it's pure affiliate, not editorial.