The SaaS Glossary Play
How a category-creator SaaS owns the definitional queries — and converts at 4× their blog average.
The plays
- 01
Definition-first format
Two-sentence definition above the H1, optimized for featured snippets.
- 02
Internal linking from glossary to use-cases
Every term links to a product use-case page — closing the funnel mid-research.
- 03
Related-term web
Each glossary entry surfaces 6–10 related terms, deepening crawl.
- 04
Schema as DefinedTerm
Underused; reinforces entity association.
Plays referenced
Run it yourself
- ✓Pick 50 terms your buyer types into Google during research.
- ✓Two-sentence definition at the top, every time.
- ✓Link each term out to at least one use-case page.
- ✓Mark up with DefinedTerm schema.
Recognize it on you
- →Site has /glossary/ with hundreds of entries, each one short and sharp.
- →Every glossary entry has a CTA to a use-case page, not a demo form.
- →Featured snippets dominate definitional queries in their space.
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