Entity SEO
Build a clear, structured identity for your brand, people, and products in Google's knowledge graph.
Schema.org markup + sameAs linking out to Wikidata, Wikipedia, LinkedIn, Crunchbase, ORCID. The goal is for Google to know what you are, not just what you say. Pays off in branded SERP features, AI Overview citations, and core update resilience.
Seen in the wild
The AI Overview Hijack
6.8How a niche B2B brand engineered its content to be cited by Google AI Overviews, Perplexity, and ChatGPT — and tripled inbound demos.
The EEAT Author Page That Actually Moves Rankings
1.4A YMYL publisher rebuilt every author page around verifiable expertise — and watched core update volatility flatten.
The SaaS Glossary Play
1.8How a category-creator SaaS owns the definitional queries — and converts at 4× their blog average.
Related plays
- EEAT (Experience, Expertise, Authoritativeness, Trust) — Make expertise and trust verifiable, not just claimed.
- Internal Linking Architecture — Use internal links to tell Google what's important and how concepts relate.
- Schema Stacking — Layer multiple complementary schema types on one page for richer SERP treatment.