GEO / AEO (Generative & Answer Engine Optimization)
a.k.a. LLM SEO, AI Overview optimization
Engineer content to be cited by ChatGPT, Perplexity, Google AI Overviews, and Claude.
Different game from blue-link SEO. LLMs prefer: clean definitional answers, dense statistics, named experts with verifiable entities, and structured Q&A blocks. The grey-hat part is when you fabricate the stats or the experts. The white-hat version is one of the highest-leverage moves in 2026.
Seen in the wild
What Google’s 2026 Deep Dive Agenda Says About Technical SEO
0.8Google’s published Barcelona agenda puts crawling, rendering, canonicalization, internationalization, and AI search features in one three-day sequence. Here is the practical checklist that follows from the source.
The AI Overview Hijack
6.8How a niche B2B brand engineered its content to be cited by Google AI Overviews, Perplexity, and ChatGPT — and tripled inbound demos.